WUT? Fair State Brewing Coop Announces New Smoothie Hard Seltzer, Gets Called Out for Copy-Cat Label Design

Over the weekend, Minneapolis-based Fair Brewing Cooperative announced a new smoothie hard seltzer called WUT. Coming in at 8% ABV, WUT is a Pina Colada Smoothie Hard Seltzer made with real coconut and whole pineapple puree. Described as “thick, luxurious, intensely fruity, without all that pesky ‘beer’ business to get in the way,” WUT is a taproom-only release, said Fair State on social media.

While some online seemed eager to try WUT, others were quick to point out that it looked and sounded an awful lot like a product already on the market — Smooj. Smooj is a beverage company out of Ann Arbor, MI making its own gluten- and dairy-free fruited hard seltzers, including a Pina Colada Hard Seltzer.

“Wow. This sure looks a lot like Smooj!” commented one in the Facebook post’s comments.

“Wow. Looks a lot like @drinksmooj packaging,” observed another on Instagram.

On Monday, Fair State made an edit to their original post admitting that “members of the craft beer community called out the design of [WUT] for being a little too close to comfort to Smooj’s Piña Colada label design.” They go on to say they’ve read the comments, reached out to Smooj and have taken time to reflect. “After closer consideration, we agree that our initial attempt is too similar to their product to remain as-is and we will be redesigning future iterations.” Fair State concludes the edit by saying they’re revamping their “policies around new product development in the taproom to prevent this from happening with different products in the future.”

To find Fair State beer and other beverages like WUT near you, visit Fair State’s Beer Finder here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s